CASE STUDY: US Retail Market
30 Months of Test Marketing in Walmart Stores Nationwide Resulted in 500,000 customers - Not a bad start!​
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Aspyr’s home cleaning & laundry products were test-marketed in 3,000 Walmart stores nationwide over 30 months. Approximately 500,000 consumers purchased over 2 million units, generating over $5 million in sales with 98% of online customer reviews receiving 5/5 stars.
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Walmart reported a customer repurchase rate exceeding 70% — that's a product loyalty rivaling billion-dollar national brands — and with no marketing or advertising of any kind.
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With results this strong, it doesn't take a marketing genius to see the pent-up consumer demand for sustainable, eco-friendly products that actually clean better than toxic, chemical-based national brands is explosive.
​Corporate Video:
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Watch Walmart senior management and other industry leaders discuss Aspyr's clean-tech and its ability to change the consumer market.
NOTE: During the Walmart test market Ascend was private labeled under the brand names Great Value Natural and Evolve:​
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